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How Does Gold Hot Foiling Help Make Your Brand Stand Out?

By December 14, 2022December 16th, 2022News

If you’re looking for a simple way to make your brand stand out, gold hot foiling is a very effective way to do this. When it comes to business marketing, metallics create an attention-grabbing aesthetic that also has a touch of class. It may look expensive, but it’s actually very cost-effective to create and the impact it can have on your marketing can be transformative.

5 ways hot foiling makes your brand stand out

  • Improving brand perception. All of us, whether consciously or subconsciously, tend to associate gold with credibility, class and even luxury. So, adding gold hot foiling to your marketing materials will instantly elevate them to another level, improving your brand perception too. The message that gold hot foiling conveys is that your business is professional, trustworthy, high end and a good option to choose.
  • Conveying a sense of quality. Gold hot foiling looks expensive – like it has taken hours of handcrafting to design and create. and this means that it’s less likely to get thrown away. Good quality marketing materials with gold accents tend to have more shelf life than cheaper designs. Plus, wherever you use gold hot foiling, whether that is marketing or packaging, the instant message conveyed is that this is a quality brand that has invested in quality designs that reflect its standards and commitments to customers.
  • Incredibly versatile. The hot foiling process lends itself to a broad spectrum of different uses, whether you’re looking to create beautiful business cards, stand out marketing, invitations that will be kept or packaging that customers will love to own. This makes it easy to design a whole range of brand assets with a consistent aesthetic and to use hot foiling in many different ways. It could be a big, eye-catching design or a technique that you use to draw the viewer’s attention to something specific.
  • Ensuring that your brand stands out. Gold is a colour that naturally attracts the eye, especially as it’s not part of the everyday colour spectrum. Most of us will be instantly drawn to a gold metallic, and that can be a real benefit for any brand. It means that your marketing materials or products are the most likely to attract the attention of customers, to be picked up or examined every time the gold catches the light.
  • Customise the design to your specifications. Hot foiling is a very flexible and simple-to-use process, and it’s easy to customise your creations so that they reflect specific brand designs and values. If you don’t just want to use gold hot foil, then there are other metallic options available and lots of different finishes, too, from matte to shiny and holographic. Whatever the design specifications you have, hot foiling is a very easy process to customise.

Gold hot foiling brings any design to life and gives it a sense of sophistication and credibility – it’s one of the simplest ways to make your brand stand out for all the right reasons.