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How your business can benefit from hot foil

By May 10, 2019August 8th, 2019News

Are you looking for ways to grow your business, or position yourself as a luxury supplier? A hot foil machine could be a real asset that can increase your profit margin and bring a fantastic return on investment. Here’s how hot foil could benefit your brand.

Position your business as a premium brand

hot foil printed gift bag and t-shirt

By adding a touch of luxury to your branding and packaging, it’s possible to attract customers who want something a cut above the standard offering. The care and attention afforded to your branding will send a subtle signal to customers that your products are of high-quality, and that your brand is one they can put their trust in. By handing out a foiled business card, or sending business communications on shiny, customised letter paper, you’re reinforcing a feeling of luxury, quality and class.

Reluctant to invest in the equipment required to create hot foil designs? Using hot foil to position your goods as high-end items isn’t as expensive as you might think, and it’s likely to make a difference to your profits, enabling you to charge premium prices. So if you are looking for ways to make more money, hot foil is definitely a route to consider – contact us for an idea of costs.

Make your products stand out

Think of the average card shop, with the racks loaded with designs of all shapes, colours and styles. It’s very difficult to make your products stand out in an environment like this. Not only is it easier to catch people’s attention when you have a beautiful shiny metallic product to sell, but the tactile nature of a foiled product also means that it’s more likely to be picked up from the shelf. This is important, as once a customer has engaged with a product by touching or holding it, they are more likely to purchase it.

Of course, the potential of a foiling machine isn’t limited to card production – there are all sorts of products, from chocolate boxes to jeans tags, which can be given an element of sophistication and luxury through the use of hot foil. Looking for inspiration? Here are some unusual ideas!

Personalise your products

Red handbag with personalised hot foil gold initials 'KSF'

By offering personalisation, you can open your business up to a whole new market. Whether you’re selling personalised gift items, customised stationery or monogrammed leather goods, hot foil printing allows you to make items unique and add further revenue stream to a product. Wedding-related merchandise is a great example of a profitable, customisable product range.

If you’re concerned about the amount of work that this might involve, there’s no need. You don’t have to start from scratch or make things by hand to create desirable custom products; instead, a relatively inexpensive mass-produced item can have a touch of foil added to give it a unique look that will differentiate it from the rest.

Find out more

If you’d like to know more about the strong company branding and personalisation capabilities that hot foil can bring, get in touch on +44 (0) 1206 251221. At Metallic Elephant, we are passionate about all things foil-related and we’ll be delighted to help you with any questions you may have.