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The hot foil stamping market in 2019

By July 16, 2019News

The hot foil stamping market has seen rapid growth over the past few years, and it’s expected to keep rising according to a new industry report. That’s no surprise to us at Metallic Elephant, especially as we enter the busy wedding and school yearbook season. If you’re thinking of expanding into hot foil products, now could be a great time to invest in a hot foil stamping machine.

What makes hot foil stamping such a lucrative market?

gold hot foil embossed anniversary card

Hot foil stamping is ideal for the luxury end of the market. There will always be weddings and special occasions to celebrate, and hot foil products are design classics, perennially popular with clients from all demographics.

Foil printed birthday and anniversary cards, yearbooks and wedding stationery are all top-selling products that are always in demand. This year, the team at Metallic Elephant are as busy as ever, providing customers with foils, dies and machines so that they can offer bespoke, quality products to their own clientele.

Growth is predicted in the next five years

In business, you always have to look ahead. According to the latest projections, the hot foil machine market is set to grow by the end of 2024. What does that mean for you as a business? Well, there may be more competition, as increasing numbers of hot foil machines are adopted by rival companies. But this projected increase in hot foil machine sales also points to a growing level of demand for the products these machines can produce.

The Brexit effect

One factor affecting all businesses in 2019 is Brexit, and the hot foil market is no different. The area where we’re noticing the biggest effect is packaging – which includes everything from wine bottle labels to paper bags. Due to uncertainty about what regulations will be in place if and when Britain leaves the EU, Brexit is holding back the packaging market, as customers hold off making changes while they wait to see what they’ll be required to print on their products.

Although this has meant a temporary let-up in some areas of the market, we’re confident that business will continue as usual when our customers are clear about the new packaging requirements.

Made in Britain: bespoke hot foil machines built in the UK

Hot foil machines lined up

The majority of hot foil machines in 2019 are made in China, where low manufacturing costs mean the machines can be imported cheaply. At Metallic Elephant, however, we’re proud to be the only UK manufacturer of hand made hot foil machines.

If you’re a high-end company looking for quality over cheap imports, we can build you a hot foil machine made to your specifications. A family owned business with decades of experience in the industry, we’ve carved out a niche in the market as a boutique provider of traditionally crafted products. We’re always there to offer advice that’s tailored to your business. If you’re not sure which machine is right for you, you’re welcome to visit us to try out our machines before you buy.