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What are the benefits of foil stamping?

By February 23, 2022News

Foil stamping brings a distinctive shine everywhere it is used. This simple process involves adding a metallic reflective finish to anything, from packaging to business cards. Visually, it is impressive and eye-catching and foil stamping offers the opportunity to ensure that your products stand out from your competitors on the shelves. If you’re considering foil stamping these are some of the benefits that make it worthwhile investing in.

Foil stamping takes packaging to the next level

If you’re looking for a very effective way to enhance packaging then foil stamping provides it. The process of applying heat and pressure ensures the transfer of the metallic foil onto packaging material and this creates the kind of finish that consumers will be drawn to, and want to engage with. It could be used to make a logo stand out, for example, or to make a brand name pop. Foil stamping offers plenty of opportunities to get creative too, as there are many different shades to work with, from gold and silver to other coloured foils. Foils can also be used to add a range of other effects, whether that’s gloss foils or holographic pieces.

It’s simple to use foil stamping with other techniques

For example, foil stamping is often combined with embossing or debossing, which adds a beautiful shine to the 3D effect of the embossing. There are lots of different options to use foil stamping with different materials too, whether that is paper or cardboard, or something more innovative like leather. The finish is visually impressive and also incredibly tactile. It can create a feeling of distinctiveness and quality, and position the brand as being a premium option.

There is no need to compromise on eco principles

For many brands today, being able to prove sustainability is as important as any other business objective. If you’ve been put off foil stamping by being unsure about whether or not it is an environmentally-friendly option then you don’t need to hesitate anymore. Hot foiling doesn’t present any challenges when it comes to recycling packaging and is an environmentally sound process too, as well as being cost-effective.

Supporting a memorable brand impression

For most products today it’s the packaging that will create the initial impression on a consumer and so this needs to be strong. Hot foiling is a key tool when it comes to competitive packaging and a strategic choice if you’re looking to achieve a certain perception of quality. Many premium brands today make use of hot foiling, from car makers to some of the biggest fashion houses in the world. It naturally creates a quality feel and positions a brand alongside those others at the top of the market that also use it to add value and a perception of status and quality.

Foil stamping is designed to lift products and packaging to a new level, reinforcing a feel of credibility and quality and enabling the creation of distinctive designs that stand out from the crowd.

We design and supply a range of top-quality hot foil machines that can breathe life into your designs! Get in touch with a member of the team today to see how we can help you achieve your hot foiling dreams.