Packaging is at its most effective when it’s distinctive and unique – and conveys the aesthetic of your brand. Using hot stamping is one of the simplest ways to achieve this and to ensure that your products have that essential eye-catching appeal on the shelves. And when it comes to an elegant finish, there are few techniques that achieve this quite as effectively as hot stamping does.
What is Hot Stamping?
It’s a simple process that is easy to scale as your business grows. Special dies are engraved with the elegant design that you want to use in your packaging and these are heated. When hot enough to use, the die is applied to your packaging with a lawyer of metallic foil placed in between. As the hot die is stamped down on the foil and the packaging material on the other side, the design on the die imprints in the metallic gold foil. The end result is shiny and textural and unique to your brand.
Packaging is a Powerful Part of Your Marketing
It makes sense to invest in packaging that conveys a real sense of your brand, as it’s such a powerful part of overall marketing. It’s the way that your products make a first impression and an enjoyable unboxing experience can create a strong bond between customers and your brand, ensuring that they are much more likely to return. Lots of brands use hot stamping in many different ways to help ensure that their marketing is as unique as their products. Louis Vuitton, for example, offers customers the chance to have three initials hot stamped into their purchase, creating an elegant form of personalisation that increases the luxury feel of the products.
How Can You Add Elegance to Your Packaging With Hot Stamping?
Hot stamping naturally creates a luxury, elegant aesthetic thanks to the metallic shimmer of the design. The foils look expensive and this generates a subconscious association for customers that the brand must also be high end and whatever is inside the packaging must be valuable. Hot stamping is also a very effective way of adding some texture to your packaging in an elegant way. This can make it look much more touchable and add to its appeal so that customers are much more likely to pick your product up off the shelf. So how can you use it?
- As a way to highlight. Rather than opting for more clumsy ways to make key information stand out, hot stamping is an elegant highlighting tool.
- To ensure that your product gets noticed. From holographic foil on a black background to a textural design that seems to jump off the surface, there are lots of ways to do this.
- With embossing to convey classic style. Hot stamping can be used with a technique like embossing to create designs that reference some of the most elegant aesthetics of all time.
If you’re looking for a simple way to add elegance to your packaging, hot stamping is it.