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How to make your labels POP

By November 3, 2021News

Standing out in a competitive market is a challenge for every business today. It’s vital to ensure that your marketing and sales assets are all geared towards making your products feel distinctive and memorable. Details as small as labels can make all the difference. One simple way to make your labels pop is incorporating a hot foil design.

What is hot foiling?

It’s a way of creating a distinctive metallic finish on virtually any surface – if you’ve seen shiny writing on labels or luxury metallic lettering on product packaging then you’ve already noticed hot foiling. It’s a very simple process that creates a really unique and eye-catching product. A super thin sheet of metal is pressed onto the surface of the label and heat is applied to make sure it stays there – hence the name hot foiling.

How can hot foiling make your labels pop?

There is a very good reason why hot foiling has become one of the most popular methods to enhance printing to create a beautiful and distinctive finish. These are just some of the ways in which it can benefit your brand:

  • Your products will always stand out. The human eye is drawn to shiny things and hot foiling in labels is a really effective way to ensure that it’s your products that catch the eye. Bold and unique, if you want to make a maximum impact then hot foiling your labels is a great choice.
  • The aesthetic is pure luxury. If you’re keen to convey the high-end nature of your brand there is no better way to do it than to use hot foiling to make your labels really pop. We naturally associate gold (and other metallic colours) with luxury – and the finish of hot foiled lettering and images creates associations with high calibre products and a sense of opulence.
  • There are lots of different options. If you thought you were limited to gold or silver then think again. Hot foiling can be done with any metallic colour and you can choose from a matt or glossy finish so there are plenty of different ways to ensure that the finish is unique and aligned with your branding.
  • Hot foiling works on many different surfaces. Whether you’re using paper labels, cardboard, sustainable fabrics or something distinctive like wood or leather, hot foiling is a very versatile technique that will give you plenty of different options. You don’t need to limit yourself to the same type of labels that your competitors use as with hot foiling you can be really bold.
  • A cost-effective way to make your brand more visible. Hot foiling may look like an expensive process but it’s actually a great option if you’re keen to make an impact while on a budget. High-quality hot foiling is simple and cost-effective – the technology makes it easy to do and there is plenty of scope for creativity no matter what your budget might be.

Hot foiling is one of the simplest ways to make your labels pop. We design and supply a range of top-quality hot foil machines that can breathe life into your designs! Get in touch with a member of the team today to see how we can help you achieve your hot foiling dreams.