Hot stamping is such a simple process that anyone can use it. It is incredibly versatile and precise and creates a distinctive aesthetic finish that has many advantages, whether you’re applying it to product packaging, cards or invites. If you’re keen to use more metallics and you’re looking for ways to be more creative, hot stamping is ideal for that.
What can you do with hot stamping?
You can create a metallic design on just about any surface. A die is engraved with your specific design and this is heated up and then applied to your chosen material with a layer of foil in between. Where the hot stamp comes into contact with the material, it leaves behind an elegant metallic imprint of your chosen design. So, you can:
- Personalise items. For example, Louis Vuitton offers customers the opportunity to have their initials hot stamped onto their purchases.
- Create a truly unique design. There are many different options available when it comes to hot stamping. For example, you can choose from a range of foils, whether that’s classic gold or silver or something more modern, such as a metallic pink or green. Foils can be traditionally shiny or you might opt for a matte finish or even something like a hologram.
- Highlight key information or make your items stand out. Hot stamping creates a unique design that instantly draws the eye because it stands out. This makes it a really useful tool for creating compelling packaging, cards, invites etc and ensuring that they attract attention.
- Use hot stamping on a wide variety of items. You don’t have to look far to find great examples of how hot stamping has been used. For example, on glamorous labels and packaging, as a sign of anti-counterfeiting measures, to make business cards stand out or to give a brochure an edge.
What are the benefits of hot stamping?
- It’s a clean and effective process. There are no liquids involved and minimal mess so you can get creative without a big clean-up afterwards.
- Results are always high quality. No matter what type of foil you use, or what your design is, you’re guaranteed a certain quality finish when you choose hot stamping as the delivery mechanism. Just bear in mind that some surfaces (e.g. leather) might require a certain type of foil.
- It’s not just about the metallic look. The process of hot stamping is also very textural and can be used with embossing so that you’re almost branding the material the design is being imprinted on. This tends to be longer lasting than many printing techniques.
- A simple solution to customise and embellish. It doesn’t have to be complicated or expensive to customise and embellish your designs, as hot stamping makes this very simple and straightforward to do.
There is a lot that you can do with hot stamping, from creating beautiful packaging to designing the ideal invite for a wedding or other event. The process is simple and the possibilities are endless.
Find out how Metallic Elephant can help you personalise your products with the latest Hot Foil Machines for all of your business needs