Competition for customers is something that is all too familiar for every brand today. While much of this rests on the products and the brand, there’s no doubt that packaging has a big part to play in this. In fact, this vital element of your marketing could be the difference between whether someone picks up your product from a shelf or opts for a competitor instead. That makes it a key differentiator and means that it’s more important than ever before to ensure that your products have shelf appeal – which is why hot foil stamping is becoming so popular.
Elevate Your Product Packaging With Hot Foil Stamping
In a saturated market there might seem to be very little opportunity to reach new customers and grow your audience share. However, getting creative with your packaging is one way to achieve this – and to attract a whole new swathe of consumers to your brand, Hot foil stamping elevates packaging to the next level and provides a cool visual cue in terms of the quality of what’s inside. It can be used in many different ways, on everything from paper to plastics and cardboard, and is completely customisable to your brand.
The Process of Hot Foil Stamping
Heat and pressure are applied to metallic foil to create a finished design on whatever packaging material you use. The design has been engraved into dies so it is completely distinctive and unique to your brand. When the die is heated up and applied in this way, it leaves behind an impression of your design in whatever metallic finish you’ve chosen. Hot foil stamping couldn’t be simpler and delivers a lot in terms of an impactful finish.
Stand Out, Whatever Your Market
According to the Foil & Speciality Effects Association, enhancements like hot foil stamping on packaging not only help to attract customer attention but also to sustain it. Another study that focused on packaging used for coffee found that the gold foil attracted consumers to the product 2.5 times faster than packaging where no foil was used. This effectiveness is why you’ll see hot foil stamping used so widely across so many industries today, from food and drink through to luxury retail and cosmetics. It’s also often a sign of credibility – after all, it’s this process that is used in anti-counterfeiting on bank notes etc – and this is another reason why it helps to ensure that your brand stands out.
Sustainability is Key
The sustainability of paper products that have gone through the hot stamping process has been validated by the Foil & Speciality Effects Association. So, for those brands keen to ensure that the environmental impact of packaging is minimal, there is the comfort of knowing that using hot foil stamping doesn’t negatively impact how recyclable packaging is. In fact, it’s often easier to handle than some other decorative items.
When it comes to ensuring that your packaging stands out from the crowd, hot foil stamping will really give your products an edge.